A two-day Wheat Products Promotion Society (WPPS) CEO's conclave, themed “Redefining Wheat Value Chains for a New India”, will be held in Varanasi, Uttar Pradesh, from July 9, 2026. The event is expected to bring together over 300 senior industry leaders, flour millers, wheat traders, food manufacturers, grain procurement professionals, technology providers, researchers, policymakers, and allied industry stakeholders from across India and overseas.
Event Overview
The conclave is being organised by WPPS in association with the Uttar Pradesh Roller Flour Mills Association. According to a WPPS release, the conclave will provide a common platform for industry leaders to discuss emerging opportunities, challenges, and collaborative solutions for strengthening the wheat ecosystem as the sector undergoes rapid transformation.
Focus Areas
The conclave will address several key focus areas as outlined by the organisers:
| Focus Area | Description |
|---|---|
| Future of wheat production and sustainability | Exploring sustainable production methods and future trends |
| Flour milling technologies and processing innovations | Advances in milling equipment and processes |
| Bakery, noodles, pasta and value-added wheat products | Growth opportunities in downstream products |
| Wheat procurement, storage and supply chains | Efficiency and logistics in grain handling |
| Domestic and global market trends | Trade dynamics and export potential |
| Consumer preferences and retail developments | Changing demand patterns and retail innovation |
| Industry leadership and business growth strategies | Best practices and strategic planning for companies |
Industry Leadership and Awards
A highlight of the event will be the WPPS Awards 2026, recognising outstanding contributions to India’s wheat, flour milling, bakery, food processing, nutrition, procurement, and allied industries. According to the source, over 40 distinguished individuals and organisations are expected to be recognised during the awards ceremony on July 10.
Executive Perspective
Ajay Goyal, Chairman of WPPS, said the wheat industry plays a vital role in India’s food security, nutrition, and economic growth. “As the sector evolves, there is a growing need for greater collaboration among farmers, millers, food manufacturers, traders, researchers, and policymakers. The WPPS CEO’s Conclave 2026 will provide a unique platform to exchange ideas, share best practices, and collectively shape the future of India’s wheat value chain,” he stated.
Call to Participation
WPPS invited industry professionals, flour millers, bakers, food manufacturers, traders, ingredient suppliers, researchers, academicians, and students to participate in the conclave. The event is positioned as a critical gathering for stakeholders across the wheat value chain to network, learn, and drive the sector forward.
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