Connected swim goggles have long been a niche product, but Form aims to broaden their appeal with the Smart Swim 2 LT, a $149 pair that shaves $100 off the company's previous $249 models. According to WIRED's Michael Sawh, the goggles are "like the Meta Glasses of the water" — a blueprint for smart eyewear for swimmers, albeit without cameras or speakers.
Price and Positioning
Form has struggled with pricing since its first version launched at $199. Newer models rose to $250. In comparison, Sawh notes that "a premium pair of Speedo goggles costs around $50 to $80." At $149, the Smart Swim 2 LT is Form's most affordable connected swim goggles, representing "a step in the right direction" on cost, though still not cheap. The lower price comes with hardware compromises, but Sawh says they "are probably not deal-breakers for most swimmers."
However, a key ongoing cost remains: a subscription is required to access the full Form experience. The source does not specify the subscription price or what features are locked behind it.
Design and Hardware
The Smart Swim 2 LT looks and feels nearly identical to previous versions, according to Sawh, who has worn every model. The goggles are still heavier than standard swim goggles, but the added weight "isn't the sort that makes a huge difference when you get into the water with them." The package includes additional nose guards to improve the seal around the lenses.
Background
Sawh has followed Form since meeting cofounder Dan Eisenhart, who handed over the first version for review. Sawh says he "loved them and still use them to this day." The company's trajectory shows a focus on reducing price barriers while retaining core smart features like real-time metrics displayed in the goggle lens.
Implications for Enterprise Buyers
While the Smart Swim 2 LT is a consumer product, its pricing strategy and feature trade-offs offer lessons for technology procurement leaders evaluating wearable or IoT devices for field workers or specialised environments. The balance of hardware cost versus ongoing subscription fees, the inclusion of essential accessories (nose guards), and the minimal performance impact of added weight all mirror considerations in enterprise device selection. However, no direct enterprise applications or deployments were mentioned in the source.
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