The fitness app market has seen an explosion of options, but according to TechRadar, many feel that things have stagnated somewhat. Enter BetterMe, a Ukrainian app that has existed for almost a decade and offers a holistic approach to fitness and wellbeing. TechRadar's review notes that BetterMe dwarfs rivals like Fitbod in terms of sheer scale, packing in features that run the gamut from food plans to guided challenges, and a digital notebook for tracking reps and weights.
Comprehensive feature set
BetterMe includes calorie and hydration tracking, meal plans, meditation, exercise guides, and more. Workouts come with rest stops between sets and warm-ups, and users can stream workout info to a TV or Mac. The app also features a "Common Mistakes" section for safe exercise execution. TechRadar highlights the workout categories: Micro Workouts for time-limited days, pilates plans (including wall variants), boxing, chair yoga, and kegel exercises for sexual wellness. Each day is mapped out like a task list, beginning with mindfulness exercises, then logging calories, a workout, a weigh-in, water intake, and more.
| Feature | Description |
|---|---|
| Workout tracking | Digital notebook for reps/weights, warm-ups, rest stops |
| Meal plans | Calorie and hydration tracking, food plans |
| Mindfulness | Meditation exercises |
| Exercise guides | Videos with common mistakes, categories |
| Streaming | Cast to TV or Mac |
| Free trial | One week free |
Pricing and user experience
BetterMe offers a standard plan at $14.99 per month (around £11 or AU$21), with additional options like Mindfulness. However, payment information is obfuscated in the app and website, which TechRadar says makes them feel uneasy. There is a one-week free trial available. The app's minimal colors and visual stylings make it easier to see a week's worth of workouts at a glance, though it can be slightly overwhelming at first.
Implications for technology leaders
From a product design perspective, BetterMe's all-in-one approach demonstrates how bundling multiple features into a single platform can create a compelling value proposition, but also risks pricing opacity. For enterprise software buyers, the lesson is in balancing comprehensiveness with transparent pricing. The app's focus on safety ("Common Mistakes") and personalisation (workout categories) are features that could translate to other domains such as employee wellness platforms.
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