Digital Trade #agentic-commerce#ai-commerce
Agentic Commerce Battle Misses the B2B Prize
Tech giants are locked in a race to own AI-powered shopping, but focus on consumer discovery and checkout is misplaced. According to Bryan House, CEO of Elastic Path, the real breakthrough for agentic commerce lies in B2B procurement, where complexity and data quality give AI agents the clearest edge.
Jun 12, 2026 1 source