Agricultural #consumer behavior#edible oil
How Consumer Buying Behaviour Is Reshaping the Indian Edible Oil Industry
India's edible oil industry is undergoing a transformation driven by more alert consumers who compare prices and check unit rates. The government has standardised pack sizes to fixed volumes, eliminating confusing odd-sized packs. The market, at 25 million tonnes in 2024, is projected to reach 28.2 million tonnes by 2033, with household consumers accounting for 64% of consumption.
Jun 20, 2026 1 source