Markets #india#d2c
EDNS 2026: Endurance, Not Early Growth, Will Define India’s Next D2C Winners
At the EDNS 2026 conference, founders across beauty, nutrition, fashion, wellness, and food emphasized that long-term brand survival depends on product integrity, category creation, supply chain depth, and sustained relevance beyond early growth spikes. Key leaders from Plum, Fast&Up, Kapiva, Indo Era, and Akshaykalpa Organic shared insights on building defensible moats and navigating India's crowded D2C ecosystem.
Jun 25, 2026 1 source