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Apple CEO Tim Cook Warns of Price Hikes as Memory Chip Costs Surge
Apple CEO Tim Cook told the Wall Street Journal that product price increases are unavoidable as memory chip costs have become unsustainable, driven by AI demand and helium supply disruption from the Iran war. Sales grew 17% in Q1 2026, but the company passed a $200 Mac Mini price increase earlier this year.
Jun 18, 2026 1 source