Topic
nutrition
Commodities Kerala Agri Varsity launches Panchakam home garden model to boost vegetable nutrition
Kerala Agricultural University has launched Panchakam, a home garden model promoting five nutrient-rich crops for household cultivation in limited spaces. The initiative addresses Kerala's vegetable consumption gap of 100–120 grams per day against a recommended 300 grams, targeting urban households with terraces and small kitchen gardens.
Commodities Why Biofortified Crops Could Shape the Next Phase of Indian Agriculture
According to Prateek Rastogi of Better Nutrition, biofortified crops bred through conventional methods could shift Indian agriculture from calorie security to nutrition security. ICAR has released more than 150 varieties across wheat, rice, pearl millet, sorghum, maize, and mustard, with biofortified wheat containing roughly twice the iron and zinc of conventional wheat.
Manufacturing Protein Products Flood Indian Market, Reshape Diet as Manufacturers Rush New Launches
Protein products are flooding the Indian market as companies infuse protein into everyday foods. The protein powder market is Rs 8,000 crore, with 80% consumption by premium households but middle-class spending rising. Brands like Marico, PepsiCo, Eggoz, Parag Milk Foods, and ITC are launching new products, while spending on protein orders has tripled on Swiggy Instamart. The wider nutrition market is set to become 1.3x in two years.
Manufacturing Fortified Rice Brands Launched to Boost Nutrition in UP
Three new fortified rice brands were launched in Uttar Pradesh, aiming to address micronutrient deficiencies. The initiative, supported by TechnoServe, highlights the role of local millers in improving nutrition.
Manufacturing Panchamrutha Industries Launches Fortified Rice
Read the full story for in-depth analysis.