Anveshan, a leading clean-label food brand, has successfully raised ₹150 crore in a Series B funding round. The investment was led by Vertex Ventures Southeast Asia & India and International Finance Corporation (IFC), with participation from notable investors such as Swiggy cofounder Sri Harsha Majety, Wipro Consumer Care Ventures, Titan Capital, Force Ventures, and boAt founders Aman Gupta and Sameer Mehta.
Strategic Growth Plans
The fresh capital injection will be strategically utilized to bolster Anveshan's manufacturing capabilities, enhance quality infrastructure, and expand distribution networks. The company is also set to accelerate product innovation as it scales rapidly within India's premium food segment.
"We’ll be targeting anywhere between ₹350 crore and ₹500 crore this year, and hopefully build a ₹1,000-crore brand over the next two to three years," said Aayushi Khandelwal, cofounder of Anveshan.
Revenue Projections
Anveshan projects to close FY26 with a revenue of approximately ₹192 crore, a significant increase from ₹74 crore the previous year. The company is targeting ₹350-500 crore in FY27 and aims to cross the ₹1,000 crore mark within the next 24-30 months.
| Fiscal Year | Revenue Target (₹ Crore) |
|---|---|
| FY26 | 192 |
| FY27 | 350-500 |
| 2-3 Years | 1,000 |
Core Product Focus
Anveshan derives over 90% of its revenue from ghee and cooking oils, with both categories contributing almost equally. Despite introducing new product lines such as atta, health mixes, and ready-to-eat products, the company will maintain its focus on these core categories.
Sales Channels and Expansion
Quick commerce has emerged as Anveshan's largest sales channel, contributing about 35% of revenue. Direct-to-consumer sales through its website and app account for 25-30%, while e-commerce marketplaces contribute another 25-30%. Offline retail currently contributes less than 5% but is set to grow through modern trade and experiential formats.
Manufacturing and Infrastructure
Currently operating with 16 manufacturing units across nine states, Anveshan plans to consolidate operations into five larger facilities. This consolidation will include investments in quality-testing infrastructure and standardized production processes.
Aayushi Khandelwal emphasized, "One thing that has set us apart is our ability to deliver consistent quality at scale. We are investing in manufacturing, testing, and supply-chain capabilities that will support the next phase of growth."
Next Milestone
Anveshan's next significant milestone will be achieving its ambitious revenue target of ₹1,000 crore within the next 2-3 years, driven by strategic investments and expansion plans.
