India's mango exports have expanded to more than 45 countries this season, with shipments to the United States already exceeding last year's full-season volumes nearly a month before the season concludes, according to APEDA Chairman Abhishek Dev in an interview with ANI.
US Market Growth
Dev said exports to the US, the world's largest mango importer, are on track to grow by more than 30% this season based on current trends. To sustain this momentum, the Agricultural and Processed Food Products Export Development Authority (APEDA) has launched mango promotion campaigns across major US cities, including Seattle, Los Angeles, Washington, New York, and Atlanta.
Global Promotional Campaigns
The promotional push extends beyond the US. APEDA has held events in nearly 20 countries this year, including the Czech Republic, Malaysia, Spain, the UAE, and Oman. Dev expects India's overall mango exports to double over the next one to two years on the back of this expanded outreach, according to the interview.
Broader Agricultural Export Growth
The rise in mango exports comes amid strong growth in India's agricultural and processed food exports, which reached $53 billion in the last financial year. This has helped India maintain its position among the world's top 10 agricultural exporters despite competition from the US, Brazil, China, and members of the European Union.
Dev noted that India's export basket has become more diversified over the years. The number of products exported has increased from around 280 a decade ago to nearly 500 today, out of a possible 790 products listed under APEDA's schedule.
Market Access Achievements
On market access, Dev highlighted several recent achievements. The following table summarises new market openings:
| Country | Product |
|---|---|
| Russia | Potatoes and pomegranates |
| Vietnam | Grapes |
| Australia | Pomegranates |
APEDA has also been showcasing exporters at major international fairs such as Gulfood and Biofach, where India was a partner country, to build on this growth, according to Dev.
Outlook
With mango exports already surpassing last year's US volumes a month early and promotional campaigns spanning multiple continents, APEDA's strategy appears to be yielding results. The expansion of India's agricultural export basket and new market access wins in Russia, Vietnam, and Australia further strengthen the country's position as a top-10 global agricultural exporter, as stated by Dev. For importers and trade professionals, these developments signal increasing availability of Indian mangoes in key markets and a broader range of agricultural products gaining market access, backed by active government promotion.
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