Amber Enterprises will start producing smartphones for Oppo, OnePlus and Realme next year, targeting around 8 million units in its first year, according to a Business-Today report on an earnings call with executive chairman and CEO Jasbir Singh. Business-Today described the Indian electronics manufacturer as making a big push into smartphone manufacturing. The contract manufacturing move marks Amber's entry into mobile phone assembly and gives three Chinese consumer electronics brands an additional India-based production route, the report said.
Production timeline and first-year capacity
The announcement sets a two-step production curve, according to Business-Today. Trial production is expected to begin in the fourth quarter of FY27, followed by commercial production in the first quarter of FY28. Amber plans to reach roughly 8 million devices in the first year of operations, with output nearly doubling to 15–16 million units in the second year.
| Production milestone | Timing / volume |
|---|---|
| Trial production start | Q4 FY27 |
| Commercial production start | Q1 FY28 |
| First-year target volume | Around 8 million units |
| Second-year target volume | 15–16 million units |
| Brands covered | Oppo, OnePlus, Realme |
| Collaboration partner | Oppo Mobiles India |
Collaboration agreement and management structure
Singh disclosed the arrangement during the company's earnings call. According to Business-Today, the manufacturing collaboration agreement with Oppo Mobiles India covers device production for Oppo, OnePlus and Realme. The executive chairman and CEO described the group's new direction:
"Our group is set to foray into mobile phones through a manufacturing collaboration agreement with Oppo Mobiles India. The scope covers three brands, Oppo, OnePlus and Realme," Singh said.
Business-Today added that Amber has appointed a chief operating officer for its mobile vertical and is working with Oppo on execution milestones. The agreement therefore pairs a dedicated COO-level management layer for phones with a defined set of execution milestones agreed with Oppo, according to Business-Today. Under this structure, Amber Enterprises acts as the contract manufacturer under an agreement with Oppo Mobiles India.
Domestic focus before exports
Business-Today reported that Amber is exploring exports, but Singh said immediate priority would be establishing new business domestically before looking abroad. The sequence puts domestic ramp-up ahead of any overseas shipments, according to Business-Today.
Manufacturing strategy shift
Business-Today said the move signals a shift in manufacturing strategy of Chinese smartphone brands in India. For Amber's electronics manufacturing operations, the expansion adds a consumer electronics device line producing smartphones. The disclosed volumes set the scale for OEM sourcing teams tracking India contract-manufacturing capacity: around 8 million units in the first year and 15–16 million units in the second, according to Business-Today.
Production timeline
- Trial production: Q4 FY27, according to Business-Today
- Commercial production: Q1 FY28, according to Business-Today
- First-year target: around 8 million units
- Second-year target: 15–16 million units
- Singh said the immediate priority is domestic business before exports
Sources:
