Ruan has expanded its cross-border logistics capabilities by launching a new customs brokerage service, according to a Wednesday announcement from the Des Moines, Iowa-based company. The move strengthens the company's position in U.S.-Mexico trade lanes by providing technology-driven customs clearance through licensed businesses in both countries.
Customs clearance and digital tools
Ruan's new customs brokerage offering utilizes single-window systems including U.S. Customs and Border Protection's Automated Commercial Environment and Mexico's SAT portal. The company said the service is operated through licensed businesses in both countries to facilitate freight transportation in major U.S.-Mexico trade lanes. Integrated digital tools provide real-time shipment visibility, while operations are reinforced by industry certifications and security processes such as CTPAT in the U.S. and OEA and OLA certifications in Mexico.
Consulting and compliance services
Beyond clearance, Ruan will extend its expertise to customs consulting, offering specialized compliance projects, IMMEX program advisory, and trade agreement support. The company already assists customers with distribution, cross-docking, freight forwarding, storage, and inspection services from strategically positioned facilities in the U.S.
Comprehensive transportation solutions
Ruan now provides door-to-door transportation solutions including asset-based operations with 3,000 tractors, cross-border drayage, intermodal services, and third-party logistics like brokerage and managed transportation. The company also announced it is renaming its Brokerage Support Services unit to Freight Brokerage as part of the launch.
Executive perspective
Marty Wadle, chief commercial officer at Ruan, said in a news release: "Expanding into Customs Brokerage is a natural evolution of our capabilities and commitment to our customers. With this addition, we are helping customers navigate cross-border requirements more efficiently while reducing delays and improving overall supply chain performance."
Implications for shippers and logistics operators
For freight forwarders and 3PL operators managing U.S.-Mexico cross-border shipments, Ruan's new brokerage service adds a technology-enabled compliance layer that can streamline customs clearance and reduce dwell times at border crossings. The integration with CTPAT, OEA, and OLA certifications signals a focus on security and trusted trade lanes, which may appeal to high-volume shippers seeking reliable cross-border logistics. Companies using Ruan's transportation services can now access a unified customs brokerage solution, potentially simplifying vendor management and improving cargo visibility across the supply chain.
Watch list
- Adoption of Ruan's brokerage by existing customers in major U.S.-Mexico lanes
- Integration with other digital freight platforms for end-to-end visibility
- Potential expansion into additional corridors or customs zones
- Regulatory changes affecting IMMEX or trade agreement support services
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