Sri Narasu’s Coffee Company, a century-old South Indian coffee brand, is setting its sights on achieving ₹1,000 crore in revenue over the next five years. With current revenues at ₹641 crore for FY26, the company anticipates a growth rate of 18-20% in the current fiscal year.
Strategic Regional Expansion
Sri Narasu’s Coffee is planning to expand its footprint into Karnataka, Kerala, and Andhra Pradesh. The company will launch new stores in Bengaluru and Amaravati as part of its FY27 plans. This expansion follows its established presence in Tamil Nadu, where it operates 81 company-owned stores.
- Bengaluru: Currently has one store, with plans for more.
- Amaravati: New store set to open in the next 2-3 months.
Revenue Streams and Product Focus
Approximately 50% of Sri Narasu’s revenue is derived from exports to 45 countries, including the US, Europe, UAE, and Singapore. The company is also enhancing its focus on the online channel and the instant coffee category, supported by a dedicated plant in Salem with an 8,000 MT annual capacity.
"We are seeing the coffee drinking culture increase in Kerala, Karnataka, and Andhra Pradesh, which are the next big markets after Tamil Nadu," said Srudheep S, Managing Director, Sri Narasu’s Coffee.
Distribution and Retail Strategy
Sri Narasu’s Coffee plans to expand its distribution network from 42 to 150 distributors by the end of the fiscal year. The company’s products are available in retail chains like D-mart, Lulu, and Reliance, as well as on e-commerce platforms such as Amazon and Flipkart.
| Current Revenue | Target Revenue | Growth Rate |
|---|---|---|
| ₹641 crore | ₹1,000 crore | 18-20% |
P Sivanantham, Chairman of Sri Narasu’s Coffee, emphasized the company’s commitment to growth while maintaining its core values of ethics, reliability, and integrity.
Next Steps
Sri Narasu’s Coffee will continue to monitor market trends and consumer preferences as it expands into new regions. The company’s next earnings report will provide further insights into its financial performance and strategic initiatives.
