The US Highbush Blueberry Council (USHBC) will host an event titled 'Blueberries Go Big India 2026' in Mumbai on June 10. This event is poised to bring together leading chefs, food technologists, nutrition experts, importers, retailers, food service professionals, and food industry leaders to explore the burgeoning opportunities for USA blueberries in India.
Market Opportunities
The event will feature focused discussions on market opportunities, culinary concepts, nutrition, food processing applications, ingredient formats, and new product development. Chef Sanjeev Kapoor will launch the recipe book 'USA blueberries across the globe', showcasing creative and practical ways to use USA blueberries in global and Indian-inspired recipes.
"USA blueberries are increasingly being explored in India not only as a premium fruit, but also as a versatile ingredient for food processing, culinary innovation, healthy snacking, bakery, dairy, beverages, mithai, desserts, and food service applications," said Raj Kapoor, India representative of USHBC.
Quality Sample Programme
The event will also witness the launch of the USA Blueberries Quality Sample Programme. This initiative is designed to support Indian companies, chefs, product developers, and food processors in evaluating USA blueberry formats for product trials, recipe development, and commercial applications.
Key Participants
- Haiying Zhang, Director – Global Business Development, USHBC
- Nicole C Podesta, Senior Agricultural Attaché, US Consulate General, Mumbai / USDA – Foreign Agricultural Service
These key figures will address the event, emphasizing the potential for USA blueberries in the Indian market.
| Participant | Role | Organization |
|---|---|---|
| Haiying Zhang | Director – Global Business Development | USHBC |
| Nicole C Podesta | Senior Agricultural Attaché | US Consulate General, Mumbai / USDA |
Outlook
The event is expected to further encourage Indian chefs, food businesses, and consumers to use blueberries in innovative ways, potentially boosting demand for USA blueberries in the Indian market. The launch of the recipe book and the quality sample programme are strategic moves to solidify the presence of USA blueberries in India.
